MY PROCESS
How I Approach Design
While every project is different and requires a unique approach, I use the following steps as a flexible process that helps guide me from problem understanding to successful solutions.
In practice, this process is highly collaborative and iterative - shaped by each project’s constraints, goals, and needs. I adapt each phase based on the problem to be solved, working closely with stakeholders and engineering to design, test, and continuously improve product experiences.
01
Define The Problem
Identify and understand the core problem while aligning on business goals, user needs, and constraints to clarify the opportunity and define what success looks like.
Key Activities & Deliverables
business goal alignment
constraint identification
requirements gathering
stakeholder interviews
success metrics definition
02
Research & Insights
Gather insights through research, stakeholder input, user experiences, and competitive analysis to better understand the problem space and uncover opportunities for meaningful and impactful improvement.
Key Activities & Deliverables
competitive analysis
heuristic evaluation
qualitative research
quantitative research
user interviews
user personas
user research
03
Define The Experience
Define what a successful solution may look like by mapping user journeys and workflows to structure the experience and prioritize the most impactful solutions.
Key Activities & Deliverables
feature prioritization
information architecture
journey maps
product roadmapping
site maps
user flows
04
Design Exploration
Explore design approaches through sketches and wireframes while collaborating with stakeholders to refine ideas and identify the strongest direction.
Key Activities & Deliverables
design direction identification
interaction design
lo-fidelity designs
sketches
stakeholder collaboration
stakeholder feedback
wireframes
05
Prototype & Validate
Build high-fidelity, interactive prototypes to test usability, gather feedback, and validate the experience before development to help ensure a successful launch.
Key Activities & Deliverables
A/B testing
feedback synthesis
hi-fidelity prototypes
interactive prototypes
usability testing
06
Deliver & Iterate
Partner with engineering through development and launch, then continuously address opportunities to improve the product through ongoing feedback and iteration.
Key Activities & Deliverables
component library management
design documentation
design system management
developer collaboration
iteration planning
track & measure user adoption
user feedback
UX QA
TOOLS
Most Frequently Used Software
Aha!
Figma
Framer
Google Analytics
Google Workspace
Jira
Microsoft Office 365
Miro
Notion
Photoshop
Slack
Trello
INTERESTED IN COLLABORATING OR LEARNING MORE?
Let's Connect!
MY PROCESS
How I Approach Design
While every project is different and requires a unique approach, I use the following steps as a flexible process that helps guide me from problem understanding to successful solutions.
In practice, this process is highly collaborative and iterative - shaped by each project’s constraints, goals, and needs. I adapt each phase based on the problem to be solved, working closely with stakeholders and engineering to design, test, and continuously improve product experiences.
01
Define The Problem
Identify and understand the core problem while aligning on business goals, user needs, and constraints to clarify the opportunity and define what success looks like.
Key Activities & Deliverables
business goal alignment
constraint identification
requirements gathering
stakeholder interviews
success metrics definition
02
Research & Insights
Gather insights through research, stakeholder input, user experiences, and competitive analysis to better understand the problem space and uncover opportunities for meaningful and impactful improvement.
Key Activities & Deliverables
competitive analysis
heuristic evaluation
qualitative research
quantitative research
user interviews
user personas
user research
03
Define The Experience
Define what a successful solution may look like by mapping user journeys and workflows to structure the experience and prioritize the most impactful solutions.
Key Activities & Deliverables
feature prioritization
information architecture
journey maps
product roadmapping
site maps
user flows
04
Design Exploration
Explore design approaches through sketches and wireframes while collaborating with stakeholders to refine ideas and identify the strongest direction.
Key Activities & Deliverables
design direction identification
interaction design
lo-fidelity designs
sketches
stakeholder collaboration
stakeholder feedback
wireframes
05
Prototype & Validate
Build high-fidelity, interactive prototypes to test usability, gather feedback, and validate the experience before development to help ensure a successful launch.
Key Activities & Deliverables
A/B testing
feedback synthesis
hi-fidelity prototypes
interactive prototypes
usability testing
06
Deliver & Iterate
Partner with engineering through development and launch, then continuously address opportunities to improve the product through ongoing feedback and iteration.
Key Activities & Deliverables
component library management
design documentation
design system management
developer collaboration
iteration planning
track & measure user adoption
user feedback
UX QA
TOOLS
Most Frequently Used Software
Aha!
Figma
Framer
Google Analytics
Google Workspace
Jira
Microsoft Office 365
Miro
Notion
Photoshop
Slack
Trello
INTERESTED IN COLLABORATING OR LEARNING MORE?
Let's Connect!
MY PROCESS
How I Approach Design
While every project is different and requires a unique approach, I use the following steps as a flexible process that helps guide me from problem understanding to successful solutions.
In practice, this process is highly collaborative and iterative - shaped by each project’s constraints, goals, and needs. I adapt each phase based on the problem to be solved, working closely with stakeholders and engineering to design, test, and continuously improve product experiences.
01
Define The Problem
Identify and understand the core problem while aligning on business goals, user needs, and constraints to clarify the opportunity and define what success looks like.
Key Activities & Deliverables
business goal alignment
constraint identification
requirements gathering
stakeholder interviews
success metrics definition
02
Research & Insights
Gather insights through research, stakeholder input, user experiences, and competitive analysis to better understand the problem space and uncover opportunities for meaningful and impactful improvement.
Key Activities & Deliverables
competitive analysis
heuristic evaluation
qualitative research
quantitative research
user interviews
user personas
user research
03
Define The Experience
Define what a successful solution may look like by mapping user journeys and workflows to structure the experience and prioritize the most impactful solutions.
Key Activities & Deliverables
feature prioritization
information architecture
journey maps
product roadmapping
site maps
user flows
04
Design Exploration
Explore design approaches through sketches and wireframes while collaborating with stakeholders to refine ideas and identify the strongest direction.
Key Activities & Deliverables
design direction identification
interaction design
lo-fidelity designs
sketches
stakeholder collaboration
stakeholder feedback
wireframes
05
Prototype & Validate
Build high-fidelity, interactive prototypes to test usability, gather feedback, and validate the experience before development to help ensure a successful launch.
Key Activities & Deliverables
A/B testing
feedback synthesis
hi-fidelity prototypes
interactive prototypes
usability testing
06
Deliver & Iterate
Partner with engineering through development and launch, then continuously address opportunities to improve the product through ongoing feedback and iteration.
Key Activities & Deliverables
component library management
design documentation
design system management
developer collaboration
iteration planning
track & measure user adoption
user feedback
UX QA
TOOLS
Most Frequently Used Software
Aha!
Figma
Framer
Google Analytics
Google Workspace
Jira
Microsoft Office 365
Miro
Notion
Photoshop
Slack
Trello
INTERESTED IN COLLABORATING OR LEARNING MORE?
Let's Connect!