Project Case Study
Bioinsights Web Platform
A web-based platform empowering healthcare providers to deliver root-cause, personalized care through functional medicine — unifying their process into one streamlined workflow to deliver high-quality care with confidence.
Project Overview
Role
Founding Product Designer
Compay
Med-Tech Startup (B2B2C)
Timeline
December 2023 - August 2025 (ongoing)
Bioinsights is a web-based platform that helps healthcare providers deliver root-cause, personalized care through functional medicine. It unifies every step of the workflow—from intake to treatment fulfillment—into one streamlined experience that saves time, reduces complexity, and improves patient outcomes.
As the founding product designer, I led the platform’s design from concept to launch, partnering with leadership, engineering, and real-world providers to shape a cohesive, user-centered product built for impact from day one.
Challenge
Functional medicine has huge potential—but providers face steep barriers to practice it. Limited training resources, inconsistent protocols, and multiple disconnected tools create complex, time-consuming workflows that drive many providers away and limit patient access to quality, root-cause care.
Our Challenge: How might we simplify the provider experience so functional medicine becomes easier to practice—and easier to access?
Solution
We created a unified platform that brings every essential tool, resource, and insight into one streamlined experience—simplifying provider workflows, reducing reliance on external systems, and surfacing the right information at the right time.
By making the practice of functional medicine less complex, time-efficient, and both seamless and approachable, Bioinsights empowers providers to focus less on tasks and software—and more on their patients and the personalized care they deserve.
We began by studying the landscape of functional and preventive medicine platforms to understand where gaps existed. Most tools took either a patient-focused approach or a provider-focused approach—very few served both sides of the experience. Consumer platforms like Viome and Function Health give patients rich insights into their health, but offer little clinical support or clear next steps. Provider tools like Rupa streamline specific parts of the workflow, such as lab ordering, but still force clinicians to juggle multiple tools for daily tasks and each step of their workflow.
To ground our insights in real use cases, I partnered closely with an experienced functional medicine provider and her clinic to understand their day-to-day tasks, friction points, and where they were losing the most time. Their feedback reinforced our competitive findings and clarified our opportunity: create a single platform that unifies the clinical workflow, supports decision-making with real data, and keeps patients engaged and informed throughout their care.
Designing For Efficiency Through Constraints
As a lean, early-stage team with limited time and resources, constraints shaped nearly every decision we made. We needed to stay intentional in our decisions and focus on what would deliver the greatest impact from day one. To do that, we narrowed our scope to the provider’s core workflow—intake through treatment fulfillment—after which we would layer in additional tools and enhancements to better support additional needs and pain points. This ensured the MVP addressed the essential tasks clinicians perform every day with patients.
Partnering directly with an experienced functional medicine clinic allowed us to validate findings and assumptions quickly, distinguish between must-haves and nice-to-haves, and ensure the MVP provided immediate value in real-world settings. Every design decision aimed to balance user needs, clinical accuracy and support, business priorities, and engineering feasibility.
Key Insights & Design Principles
Research and ongoing real-world clinic collaboration revealed five principles that became the backbone of every design decision, supporting a successful product. Together, these principles ensured the platform felt clearer, more accessible, and centered on patient care—not tool complexity.
Our MVP workflow mirrored real provider processes and became the backbone of the platform. With that foundation set, we began to layer in features and tools that enhanced efficiency without added complexity, treating each as a natural extension of the core flow. This ensured the platform could scale with clinics while remaining efficient, easy to adopt, and focused on patient care.
Lean Style Guide
To move quickly without sacrificing consistency, I created a lean style guide to be used as the foundation of a future design system. The guide emphasized clarity, minimalism, and familiarity, using color and hierarchy intentionally to direct focus and reduce visual noise. While not a full component library yet, it assisted engineering by providing a clear structure to maintain UI consistency while supporting rapid MVP development, while setting the foundation for a scalable design system as the platform grows.
The Bioinsights Core Workflow
The MVP was built to mirror the five stages providers already move through with every patient, forming the foundation of the platform.
Design Iterations
With a tight MVP timeline, iteration happened live in mid–high fidelity with clinical partners and leadership. One of the biggest design challenges was information density and layout clarity. Through discussion and clinic workflow observation, I established a 3-column layout to create visual separation and clear hierarchy for data, workspace, and actions. Since each stage informed the next, a clear left-to-right flow made the most sense.
Icons and contextual links opened modals for secondary detail, keeping primary screens focused on the current task. This approach reduced clutter and improved comprehension through complex clinical steps. The layout was validated through feedback from our internal clinical team and partner clinic.
Key Features
Once the core workflow was stable, we extended the platform with layered features and tools that reduced overhead and helped keep attention on patient care—not software complexity.
Bioinsights replaces fragmented workflows with a unified system that reduces complexity and clinician frustration. By consolidating the tools and resources needed for patient care, the platform cuts the average provider time per patient by 1 hour 23 minutes, reclaiming nearly 5 months of work time per year—time that can now go toward patients, quality care, and clinic growth.
The platform also lowers the learning curve for functional medicine adoption, giving providers a clearer, data-backed foundation to make confident, personalized treatment decisions. With integrated clinical guidance and evidence-based protocols, clinicians reported sharper decision-making and stronger collaboration with their patients
Impact:
More time for patient care. More confidence in treatment direction. More room to grow a clinic without workflow chaos.
