Project Case Study
Bioinsights Web Platform
A comprehensive platform that expands access to functional medicine by equipping healthcare providers with the tools, insights, and workflows needed to deliver personalized, patient-centered care.
Project Overview
Role
Founding Product Designer
Compay
Med-Tech Startup (B2B2C)
Timeline
December 2023 - August 2025 (ongoing)
Bioinsights is a web-based medical platform that empowers healthcare providers to deliver root-cause care through functional medicine. It streamlines every stage of the provider–patient journey—combining patient intake, virtual visits, diagnostics, treatment plans, and fulfillment into one seamless, unified solution. By equipping providers with the tools, insights, and resources they need, Bioinsights enables them to practice functional medicine with greater confidence, efficiency, and impact.
Challenge
Healthcare providers face significant hurdles when adopting functional medicine—limited experience and knowledge, a lack of standardized protocols, and the need to juggle multiple disconnected systems to meet both their own and their patients’ needs. This fragmentation increases complexity and time consumption, creating a prohibitively high barrier to entry for many practitioners, and causing many to turn away from functional medicine entirely. In turn, patients are also impacted, continuing to struggle to find quality, root-cause care from trusted providers.
Solution
Bioinsights offers an all-in-one platform for providers to access, practice, and deliver personalized care through functional medicine. By consolidating essential tools and resources, the platform drastically reduces barriers to entry, simplifies workflows, and enables providers to understand and apply root-cause care more effectively. This approach expands access to personalized, high-quality treatment at scale—helping more patients benefit from functional medicine.
Designing For Efficiency Through Constraints
With a lean team and limited resources, we focused on perfecting Bioinsights’ core workflow before expanding into productivity features and integrations. Rather than attempting to build everything at once, we prioritized the essentials—creating a strong, efficient foundation for the platform’s MVP.
To achieve this, we partnered closely with several real-world clinics to deeply understand their day-to-day workflows. Their insights shaped our initial feature set and helped us identify which elements were critical to launch versus which could be added later without compromising the core experience. Ongoing discussions with leadership and medical professionals further refined these priorities, ensuring that each decision aligned with both user needs and business goals.
User feedback was central to this process. By validating assumptions, identifying gaps, and pivoting when necessary, we kept real provider workflows at the heart of our design decisions. Working hand-in-hand with development and in-house medical experts allowed us to tighten functionality and improve workflows quickly, even under resource constraints.
Alongside functional priorities, we also identified several high level and UX needs, which were essential to making the platform more intuitive and efficient for providers:
We designed the core workflow to address the most critical provider needs and mirror their real-world processes. This high-level user flow illustrates the provider-patient experience within Bioinsights, forming the foundation on which all additional and future features are built.
Building on the above foundation, we developed and integrated additional features (with more to come in the future) to enhance the provider experience. These features are layered onto the core workflow to further reduce complexity, streamline tasks, and address pain points beyond the initial MVP. The diagram below highlights how Bioinsights enhances and transforms providers’ existing manual workflows into a unified, efficient experience.
This staged approach—first establishing the core workflow and then layering in enhancements—allowed us to deliver immediate value while designing for scalability. By treating enhancements as seamless extensions rather than add-ons, we ensured they integrated smoothly with the core flow, strengthening rather than disrupting the overall user experience once implemented.
Design System
Given the fast-paced MVP timeline, we established a lean, initial style guide to ensure visual consistency without slowing development. This initial system defined core elements—logo, color palette, buttons, typography, and iconography—providing a shared visual language for the team. While not yet a full design system, it laid the groundwork for future scalability and a more robust, component-based library as the platform evolves.
The Bioinsights Core Workflow
Bioinsights’ core workflow guides providers through every stage of the patient-care process—streamlining the provider–patient journey into one seamless MVP experience.
Features
Beyond the core workflow, Bioinsights includes a range of features designed to further streamline provider tasks and enhance patient care. All of the features highlighted here are implemented and actively used in the platform today, though some continue to evolve as we refine functionality and expand capabilities. We’ve chosen to feature a select set of these tools—layered into the core workflow—to demonstrate how Bioinsights extends its value beyond the MVP foundation while signaling the platform’s roadmap for continued growth. Additional features—such as integrated e-prescribing, organizational task management system, and integrated patient portal —are in active development to further expand the platform’s capabilities
Bioinsights transforms how providers deliver functional medicine by replacing fragmented, manual processes with a single, streamlined platform. Through its integrated workflow, productivity tools, and educational resources, it empowers providers to make more informed decisions, stay aligned with best practices, and keep patients actively engaged in their care.
Most importantly, Bioinsights drives dramatic efficiency gains. On average, providers currently spend 1 hour and 45 minutes per patient moving from intake through treatment and documentation using traditional, manual workflows. With Bioinsights, that time drops to roughly 10 minutes per patient—saving 1 hour and 35 minutes per patient, or nearly five months of work time per year. This reclaimed time allows providers to focus more on patient care, grow their practices, and improve their own well-being in an otherwise fast-paced and stressful career.
By integrating these capabilities into a unified platform, Bioinsights not only improves provider efficiency but also enhances patient outcomes. Patients benefit from clearer communication, better visibility into their health data and treatment plans, and more personalized, root-cause care. The result is a scalable solution that reduces barriers, improves quality of care, and supports both providers and patients at every step of the journey.
